Friday, November 04, 2005

talent hunts

Back after a long time!! Well what should I write upon?? Today I saw some episodes of Nach Baliye …new reality show on star one. Reality shows are gaining high popularity amongst the people who are fed up of saas-bahu sagas. As the reality shows target all in the family equally , they are proving to be a good source of revenue for channels. Star one is moving very fast towards the second position displacing Zee and Sony.

Now its another matter that in addition to create revenues for themselves they are also making the dreams of some luckier guys/gals come true. Well, the talent hunts are not a new thing in Indian television. As far as I know meri awaaz suno(DD), saregama(Zee) were  some of the initial talent hunts. Then Sony came out with boogie woogie which was a dancing talent hunt. Then there were a lot of copies of these talent shows which proved to be big failures.

The talent hunt shows again caught up with Indian Idol, Great Indian Laughter challenge, fame Gurukul, and now Nach Baliye with Indian Idol 2 coming soon. The major changes which has come from 90’s talent hunt and the talent hunts now,more stress is now being given to “complete package” instead of mere talent. In their talent search they are banking upon emotions of the participants and the viewers. A win-win situation, for both-producers as well as mobile service providers.

Though now a days the talent hunts are looking more on complete package rather than mere talent. It would have been very difficult for the then sunidhi to come and win the competition in today’s era. Sunidhi chauhan, the new queen of playback singing – was the winner of meri awaaz suno.. One can easily notice the changes in her from then sunidhi-girl next door- to today’s sunidhi -one of the most demanded stage performers. This is also portrays the changes, which have occurred in the society. Why only talent shows, everywhere there is a demand for complete package.

Pure talent is in less demand these days than a complete package. You need to have extra skills to sail you through, in addition to your talent. Abhijeet sawant sailed through many of the better singing talents on account of  the same – “the complete package”.